Step 1 Create a new campaign
Step 2 Choose “Leads” as your objective
Step 3 Set up a conversion goal as a funnel completion (this can be done later)
Step 4 Select “Performance Max”
Step 5 Copy and paste the url from your published funnel and give your campaign a name
Step 6 Bidding: Focus on conversions
Leave all else unchecked
Step 7 Campaign settings: Select your locations
*Because this is a housing ad, you can not target by zip code
Be sure to go back and add excluded locations with the locations in the dropdown menu below
Step 8 Asset group: Copy and paste the headlines, long headlines, and descriptions below. *You’ll need to download the Canva templates from the prior screen before publishing the campaign
Copy and paste the search themes and add the audience signals below
Step 9 Set a daily budget
Step 10 You're off to the races! 🙌
Headlines Long Headlines Descriptions
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Explore Your Built Equity
Your Home, Your Equity
Tailored Home Equity Report
Search themes Audience Signals
Sell home Homeowners
Selling your home Purchasing a Home
Sell my home Purchasing a Home Soon
Selling a home Moving Soon
List my home New Houses (For Sale)
Selling a home Houses (For Sale)
whats my home worth Residential Properties (For Sale)
home valuation tool Real Estate Services
home value estimator
free home evaluation
instant home value
how much is my house worth
online house valuation
home equity report

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Send us an email at [email protected] with the subject line: “CAMPAIGN”